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For medical device companies

AI across R&D, product and sales. Clinical adoption planned from design.

Engage us at concept and design input to connect product development with the clinical pathway of your target market. We lead evidence and publication planning, help engage hospitals and key opinion leaders, and prepare for adoption alongside development. We also help identify and implement appropriate AI applications across R&D, product and sales.

Offer 01

Market-Ready by Design

The question we answer

What must your design inputs include for the product to be ready for its target market at launch?

We work with your R&D team at concept and design input to align intended use, claims, clinical evidence and target-market strategy. AI-assisted analysis supports defined tasks under specialist review. We plan hospital and key opinion leader engagement alongside development, and align evidence planning, publication strategy and launch preparation. Clinical partners conduct clinical studies; publication timing depends on results and independent journal review.

  • Clinical and target-market strategy from design input
  • Hospital and key opinion leader engagement during development
  • Evidence planning, publication strategy and launch preparation
Offer 02

AI from R&D to product

The question we answer

Where can AI add value in development or in the product?

Assess where AI can support research, design and verification, or become a product feature. We scope the use case, data needs, evaluation and specialist review with your team before implementation. Product performance and any clinical claims require validation for the intended use.

  • AI opportunity and readiness assessment
  • AI-assisted R&D, design and analysis
  • AI product features with an intended-use validation plan
Offer 03

AI from product to sales

The question we answer

Where can AI support commercial decisions and product learning?

Assess AI applications for market insight, sales planning, customer support and analysis of post-market data. We agree data permissions, evaluation criteria and human review before implementation, with a focus on useful decisions for your commercial team.

  • AI in market insight and sales enablement
  • Post-market and real-world data
  • Customer success and lifecycle growth

Market-Ready by Design

AI, clinical evidence and adoption, planned from the design-input stage.

We engage at concept and design input to align intended use, claims, evidence needs and target-market priorities alongside product development. AI-assisted analysis supports defined tasks under specialist review. Where relevant, we assess integration of our proprietary database and clinically proven algorithm. We lead the evidence plan, publication strategy and clinical network coordination; clinical partners conduct clinical studies. Launch preparation develops alongside the product, with support toward medical and clinical status and approval where required.

  1. Product ClarityShape your device or sensing concept around a defined medical need, with design inputs connecting technology to intended use.AI-assisted analysis supports comparison of product concepts and design-input gaps, reviewed by product and R&D specialists.
  2. Target-Market FitAlign your product and go-to-market direction with the target market’s care pathways, including expansion between China and Western markets in either direction.AI-assisted analysis supports comparison of target-market needs and care pathways, reviewed by clinical and market specialists.
  3. Expert ConnectionsConnect with relevant hospitals and key opinion leaders to bring practical insight into development and build relationships ahead of launch.AI-assisted analysis supports mapping of hospital expertise and published research interests, reviewed by clinical and partnership specialists.
  4. Evidence RoadmapExperts lead evidence and publication planning, clinical partners run studies, and human authors remain accountable for publications.AI-assisted analysis supports literature mapping and evidence-gap assessment, reviewed by clinical research and publication specialists.
  5. Adoption ReadinessPrepare launch materials, user education and evidence-based communication to support product introduction and build relevant brand visibility.AI-assisted analysis supports assessment of adoption barriers and launch-message gaps, reviewed by clinical and go-to-market specialists.
  6. In-Market GrowthTurn sales feedback and real-world use insights into priorities for product development, customer engagement and further growth.AI-assisted analysis supports assessment of sales patterns and real-world feedback, reviewed by commercial and product specialists.

Vie Nova leads strategy, evidence planning and clinical network coordination. Clinical partners conduct clinical studies. Product claims, launch timing and publication plans depend on the evidence and the relevant independent decisions.

Clinical network details: [partner hospitals and clinical partners, with permission to name]; [key opinion leaders, relevant expertise and agreed role].

Fit

Is your product a fit?

We assess where our technology, AI capabilities and medical device experience can contribute to your product.

A strong fit: a medical device team at concept, design input, development or commercial stage, with a product owner and a target-market objective. We agree the market-specific expertise and partners needed. Projects limited to study operations or a stand-alone regulatory submission are usually better served by specialist firms.

If we are not the right partner, we will say so early and, where we can, suggest who is.

Contact

Discuss your product

[email protected]

Singapore · China · Australia